Trademark applications (and registrations) provide you with resources to protect your business and investment; in realization they will become your most worthy business asset. There is a misconception that registering a company, purchasing the domain names and registering for tax purposes provides you that isn’t legal rights to protect your brand. This is simply not the case; only a registered trademark objection reply filing online can provide you with the legal backing to secure your venture and its future surgical procedures.
Questions often arise whether to register a hallmark. The simple answer is that it is imperative, providing the only form of protection that provides exclusive legal rights the following the company trademark for that specific goods and services, both in the offline and online environments; affording the business the ability to stop others from together with your brand and potentially damaging the reputation of the actual.
In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. Like logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and alternatives. The inclusion of a written description within the business’ offerings provides the legal specifics of a security program. It is important that the range of goods and/or services that the business produces is correctly classified into one of the 45 separate categories in existence.
It is important to highlight that trademark applications are country specific. For instance, this means that in case you have a trademarked business in New Zealand that is already trading, or is proposing to trade, in Australia you should protect the company and business conception in australia too. Having rights on the brand, logo and product offerings in New Zealand does not mean that there are the same rights in Australia; a separate trademark application must be entered.
The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on a ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights cord less mouse with the trademark. Once a tool is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the job. However, objections are rare and the most of trademark applications progress straight through to registration. The particular trademark registration is approved, the business will receive certification and approval in order to the exclusive user of the specified trademark for the range of goods and services went for under the application.